Can fundraising research help you raise more money in 2015?
Every week there are new research reports about fundraising. It can be hard to keep up with emerging trends. This session will review recent insights and provide practical pointers to apply research into how your charity goes about raising money. What’s new in Fundraising for Spring 2015? Here are some current hot topics that we will touch on.
- Impact reporting is an important current trend, but do donors care about the impact of charities’ work? And do different donors behave differently in response to information about impact? Some interesting research from the US seems to indicate this.
- A three-year programme in Canada has provided insight into inclusive giving; developing strategies to ask for donations outside of your charity’s typical donor profile, such as different ethnic communities, religious backgrounds or disabilities.
- What is the role of ‘celebrity’ in fundraising? How do charities compete with celebrity exposure of Comic Relief or Children in Need? How do charities respond to issues as varied as ‘Binkygate’ or Savile? What does research show about donor attitudes?
These topics and more will be covered in this session to keep up with current fundraising thinking, as well as providing practical tips to scan the fundraising horizon yourself.
Date: April 23, 2015
Dan Fletcher - Deputy Director
36-44 High Street
Surrey RH1 1RH