Doing business in Latin America
The advertising sector in Latin America has recently attracted considerable attention from those who have picked up on its evident booming growth and pool of creative talent. However, enthusiasm to invest in this market can often be tempered by a degree of weariness, borne from the uncertainties associated with doing business in an unfamiliar country.
In this seminar, we will explore the opportunities for setting up a company in Latin America, with a particular focus on the advertising sector as illustration. In identifying the perceived challenges, we will seek to dispel any myths linked to doing business there, whilst discussing the country’s potential for investment from the UK. As such, we will cover:
- The challenges of doing business in Latin America
Myth V. reality
- The opportunities
- How is it going for those that have already invested in Latin America?
- An overview of each the countries in Latin America
A glance at their characteristics, and market and economic perspectives, with a focus on which types of companies flourish in which countries, and tips for doing business in each of them
- Recommendations for a strategy for starting up and running a successful business in Latin America
Date: Tuesday, 17th March 2015
Time: 5.00pm registration for 5.30pm start. Ends 6.45pm, followed by drinks and canapés
Date: January 17, 2015
Matías Tejero - Partner - Hugo Tejero y Asociados - Buenos Aires
Kingston Smith W1
141 Wardour Street