Take away: your own bespoke route map, identifying your business’ optimal pathway for strategic growth.
Over half of CFOs say that the level of uncertainty facing their business is high or very high. But despite this, three-quarters expect revenues to rise over the next year. Do you have a strategic plan in place to achieve this growth? And do you have the analysis to show your senior management team as to why you should be investing in a particular market, product or service?
Our workshop will provide you with a simple tool to map markets, segments, clients, products, sectors or territories, depending on your need. During the session, you will use the tool to score these on attractiveness and your competitive position to identify which route will be most successful for your business. The criteria for each is fully customisable.
An example of the tool in use:
A professional services firm was seeking to make its first foray into an overseas market but wasn’t sure whether to target the US or the UAE (United Arab Emirates). The firm used the tool to help assess the attractiveness of both markets (and its domestic UK market) before deciding which one to prioritise.
The Finance Leaders’ Forum is a virtual round table event series exclusively for senior finance executives. It includes a technical update from our experts along with the opportunity to join the discussion and share ideas with peers who face similar challenges to you.
Date: May 24, 2022
Online - Zoom