Moore Kingston Smith Annual Survey 2021 – for goodness’ sake!

Start date: December 8, 2021 14:30 – 16.30

Webinar to launch the 2021 annual survey on the financial performance of marketing services companies, now in its 31st year!

During the webinar we will cover the key findings of our survey, reviewing KPIs and trends across the marketing services sector, giving you unparalleled benchmarking insights. As well as looking back at previous year’s results, we will also be giving a view on the impact of Coronavirus and what 2022 holds for agencies.

We will end with a panel discussion with leading industry figures, who will focus on the impact ESG is having on the marketing services industry and will include discussions on:

  • Is doing good also good for business?
  • How is ESG impacting new business – agency and client side?
  • How important are agency policies and practices to talent recruitment and retention?
  • Are ESG considerations impacting M&A and valuations?
  • Which of the Environmental, Social or Governance factors are most important to the marketing services sector?
  • What could the future impact be?

Guest panellists

  • Chloe Davies – Head of Social Impact at Lucky Generals
  • Gonzalo Bisquerra – VP, Head of Marketing & Sales at GSK
  • Peter Reid – Founder and Chief Executive Officer at MSQ Partners Ltd


  • 2.30pm to 2:40pm – Start and introduction, Esther Carder, Moore Kingston Smith
  • 2:40pm to 3:20pm – Presentation of survey results, Francesca Robe, Moore Kingston Smith
  • 3:20pm to 4:30pm – Panel discussion, chaired by Esther Carder

Moore Kingston Smith Media Outlook Update
To help delve deeper into the industry, we have put together several questions designed to track sentiment around expected outturn for this year, as well as looking at how the sector is planning for the future. We would appreciate if you could please take five minutes to complete our survey.  Results from this survey will also be presented at the annual survey webinar and all results are entirely confidential, with no individual responses or comments published.

Date: December 8, 2021

Time: 14:30 – 16.30

Speaker Panel:

Esther Carder, Partner
Ian Graham, Partner
Francesca Robe, Director


Online – Zoom

Book your place