Moore Kingston Smith Annual Survey 2025: Where’s the value?

Moore Kingston Smith are hosting our 2025 Annual Survey of the Financial Performance of Marketing Services Companies in the UK, on Tuesday 25 November at the prestigious BAFTA.

The evening will start with a presentation of the key findings of our survey, presented by Callum Gritt, Director at Moore Kingston Smith and Paul Winterflood, Head of Media Corporate Finance at Moore Kingston Smith. They will review KPIs and trends within the marketing services sectors, giving you unparalleled benchmarking insights, including the impact on M&A.

Following this, Esther Carder, Head of Media at Moore Kingston Smith, will be joined by Stephan Pretorius, Global Chief Technology Officer at WPP, Ben Bilboul, Chair and Non-Exec Advisor (formerly CEO of Karmarama and MD at Accenture Song post-acquisition), and Ben Jeffries, CEO & Co-founder at Influencer, for a panel discussion titled “Where’s the value? Exploring future-fit agency models”. Further panellists will be announced shortly.

Marketing has undergone dramatic change in recent years, and the agency model is under pressure. Clients are buying differently, technology is reshaping how work gets done, and AI is redefining creativity, efficiency and value. So how can agencies evolve to stay relevant? Join us for this panel as our speakers discuss how businesses are adapting – rethinking structures, pricing and services to meet the demands of a rapidly shifting landscape.

To complement the data we’ll be presenting on the night, we’d love your input on a few short questions about the outlook for your agency. It takes just five minutes to complete, and all responses will remain entirely confidential. The findings will be shared at the event on 25 November at BAFTA. Click here to complete the survey.