Seminar to launch the Annual Survey 2015

Start date: November 26, 2015 5:30pm registration; 6:00pm presentation and panel discussion

Seminar to launch the 2015 annual survey on the financial performance of marketing services companies

The Kingston Smith W1 annual survey is an important reference tool for industry insiders, providing benchmarking of key performance indicators for all the individual marketing services sectors reviewed, and an analysis of how various trends have affected the industry’s financial performance.

The survey analyses the performance of over 250 marketing services companies and provides the most comprehensive summary of financial performance statistics, collected from filed accounts. Its analysis draws on a wealth of expertise in monitoring results of companies in the marketing services industry, highlighting key messages and emerging trends.

The annual survey provides an essential reference point for anyone working in advertising, direct marketing, media buying, public relations, sales promotion, digital, branding and design. The survey examines areas such as:

  • Profit ratios
  • Productivity ratios
  • Staff costs and numbers

An in-depth commentary accompanies all statistics, highlighting current issues, as well as areas of particular success. This in-depth examination allows you to identify vital financial issues for your company, and will assist you in identifying areas where you could improve your own financial statistics.

The survey covers:

  • The Kingston Smith W1 Top 50: a review of key trends in the most recently reported financial performance of 50 of the largest independent marketing services groups in the UK
  • Listed:  a review of the performance of some of the largest UK listed marketing services groups
  • Individual sector performance reviews: a review of key trends of the most recently reported financial performance of the following industry sectors: advertising, direct marketing and sales promotion, public relations, digital, branding and design, and media buying.

The launch seminar will cover the key findings of the survey, analysing identified KPIs and trends. Meanwhile, our panel discussion will look back at the past 25 years, analysing what it takes to survive within an industry that is constantly moving.

Clients will be given FREE online access to the survey. Should clients wish to receive a FREE hard copy of the survey, please let us know. Clients will also have FREE attendance at the seminar.

Non-clients can purchase the survey at an early bird pre-publication offer price of £295. Each survey purchase will come with two complementary tickets to the launch seminar (usual ticket-only price: £95 per attendee). Following publication, the price of the survey will rise to £480.

Please email all survey and seminar requests to


Date: November 26, 2015

Time: 5:30pm registration; 6:00pm presentation and panel discussion

Speaker Panel:

Helen Calcraft - Founding Partner - Lucky Generals

Stephen Maher - Founder and CEO - MBA

Saher Sidhom - Founder - Hackmasters

Michael Moszynski - Founder and CEO - LONDON Advertising


The Royal Institution of Great Britain
21 Albemarle Street
London W1S 4BS

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