Small Teams, Big Dreams: growing a great games business while keeping things lean
As part of the Moore Kingston Smith Media Summit, our session for the video games sector will examine how companies are creating hit games by keeping core costs low, bringing on board fractional or co-development support when needed and delivering tightly targeted pitches to their audiences.
Chaired by George E. Osborn of Video Games Industry Memo, we’ll explore what’s driven the shift to smaller teams, how the funding landscape is adapting to the new reality and how companies are successfully pitching games in this world. Alongside this, we’ll discuss how businesses are operating in a world where fractional gains can bring fractional pains, particularly when it comes to managing relationships with freelancers, external partners and part-time team members.
Joining us for the conversation are:
- Samantha Ebelthite, Global Client Partner at Keywords Studios and Co-Founder of Amplified Games
- Tracey McGarrigan, Co-Founder of Ansible Strategic Partners
- Dr Tomas Rawlings, Co-Founder of the Bristol Games Hub, formerly VP at Sumo Digital and Co-Founder of Auroch Digital
If you are interested in attending please email events@mks.co.uk
Date: November 25, 2026
Time: 1.00pm registration and networking lunch for 1.45pm start
Speaker Panel:
Chaired by - George E. Osborn of Video Games Industry Memo
Samantha Ebelthite, Global Client Partner at Keywords Studios and Co-Founder of Amplified Games
Tracey McGarrigan, Co-Founder of Ansible Strategic Partners
Dr Tomas Rawlings, Co-Founder of the Bristol Games Hub, formerly VP at Sumo Digital and Co-Founder of Auroch Digital
Location:
BAFTA
195 Piccadilly
London
W1J 9LN
