Annual Survey 2011
The financial performance of marketing services companies
This is our 21st edition of our survey of the financial performance of marketing groups in the UK. As the UK marketplace continues to be depressed this seminar looks at the external challenges UK marketing groups face from the increasing globalisation of clients to the impact of some of the quadrennial factors facing the marketing sector in 2012.
Our survey analyses the performance of the Top 50 independent marketing services groups as well as the UK listed groups and the leading consultancies in each individual marketing discipline. It is a reliable and valuable refernece tool for industry insiders, providing benchmarking of key performance indicators for all the marketing services sectors reviewed, and a complete analysis of how various trends have affected the industry’s financial performance.
The survey provides an essential point for anyone working in advertising, direct marketing, media buying, public relations, sales promotion, digital, branding and design.