CharitEpulse: In conversation with University Hospitals Birmingham Charity’s (UHB) Director of Fundraising
In this special edition of CharitEpulse, our chatters James Saunders, Charles Mesquita, and Catherine Rustomji sit down for an in-depth conversation with Charlotte Schofield, Director of Fundraising at UHB Charity. Together, they discuss the evolving landscape of fundraising in the charity sector and delve into UHB Charity’s unique approach to engaging supporters and driving impact.
During the episode, they discuss:
- Industry transformation
- Post Covid-19 landscape changes;
- Corporate fundraising evolution;
- Staff retention challenges.
- UHB charity’s challenges
- Public awareness and understanding;
- Trust partnership benefits.
- Governance and leadership
- Board engagement strategies;
- Trustee education and support.
- Ethical fundraising
- Donation acceptance policies;
- Controversial donor decisions;
- Regulatory framework evolution.
- Strategic relationship building
- Corporate partnership approaches;
- Donor motivation understanding;
- Long-term vs. short-term strategies.
The podcast is available on Spotify, Apple Podcasts, Amazon Music and YouTube.
If you have any questions or feedback for the panel, please contact James directly.
