Charity CSR: action away day!
For one day every year at Moore Kingston Smith we abandon our offices to venture into the community. With diaries blocked out and computer screens shut down, we are to be found armed with garden tools, painting and decorating gear and ready smiles to support local projects and charities for the MKS Action Day.
This year, more than 550 colleagues from within Moore Kingston Smith and associated businesses went into schools, day centres, care homes, nature reserves, city farms, adventure playgrounds and charity shops. Overall, in the space of a few hours, our teams were able to make a difference to 31 worthwhile causes.
Sophie Clark, HR Administrator and Action Day coordinator, explained: “Whatever they were asked to do, everybody at MKS gave 100 per cent and we’ve had a brilliant response from all the projects we were able to help.” Here’s some feedback from those who benefited from our Action Day and from those within MKS who made it all possible.
The Bridge School, Islington
“This is the third year we have welcomed Moore Kingston Smith to spend the day with us and, once again, the energy and enthusiasm of everyone involved was magnificent. Volunteers took part in an exploratory sensory session for our children, who have special educational needs. As they joined in with painting and blowing bubbles and experimenting with sounds, it was difficult to tell who was having the most fun!” Gary Morrissey, teaching school director.
Our Action Day is a win-win
As part of the Action Day programme, MKS gives each project in the scheme £500 towards materials. Time spent organising the day, plus the time out of the office, amounts to a cost to the firm of £400,000 per annum. However, the aggregate contribution we make within the community is far greater because so many people benefit from the impact of our volunteering.
And we are happy to report that the impact for MKS is equally valuable. We asked our Fundraising and Management team to carry out an impact analysis of the Action Day initiative among colleagues. They presented the following outcomes:
- Increased sense of connection with colleagues
- Increased feeling of being a part of the wider firm
- Improved sense of belonging
- A rewarding experience/increased sense of satisfaction, achievement and pride
- Improved motivation to do more for others who are less fortunate
- More likely to continue volunteering/contributing to charitable causes
Golden Lane Campus (Prior Weston Primary School)
“Visiting this school for children with quite severe disabilities was humbling. We saw how hard the teachers and support staff worked and they were clearly appreciative of the tasks we were able to accomplish, which often they just don’t have time to do themselves. We tidied up the community garden, cleaned the school’s minibus and the wheelchair storage room. It definitely felt like we were adding value and, for us, being able to support them was a rewarding and reflective experience in itself.” Oli Phillips, Junior AAT.