February 1st, 2017 / Insight posted in MKS News

DEBRA and Re~Cycle announced as winners of Kingston Smith Creative Vision Award

Kingston Smith is delighted to announce the winners of its third annual Creative Vision Award as DEBRA and Re~Cycle (winner of the Small Charities Category). Both charities will be awarded an animated brand film worth £150,000.

DEBRA supports individuals and families affected by Epidermolysis Bullosa (EB), a painful genetic skin blistering condition which, in the worst cases, can be fatal. It funds pioneering research to find a cure and offer specialist care to those affected. Explanations of EB can often be too complex for the general public to understand, and the judges agreed that animation would be the perfect medium to present how EB affects everyday life.

Re~Cycle collects unwanted bicycles from across the UK and ships them to partner organisations in Africa to provide people in rural areas with an affordable and sustainable means of transport. Re~Cycle’s application gives a great deal of creative scope for the production teams to create an energetic sequence with the potential to go beyond animation.

Both DEBRA and Re~Cycle have applied for the Creative Vision Award each year since its inception and Kingston Smith is thrilled to announce them as the 2017 winners.

Anjali Kothari, not for profit partner at Kingston Smith, said: “The response from a wide range of charities to our third annual Creative Vision Award has been fantastic. We are delighted with the impact this initiative has had on all of our previous winners, and proud to be able to give something meaningful back to these great causes. Kingston Smith is committed to supporting the sector by giving charities access to the benefits of an animated brand film, thanks to our partnership with Bournemouth University.”

DEBRA Chief Executive Officer, Ben Merrett, said: “We are thrilled to have been chosen as one of two charities to win an animated film to raise awareness of the devastating genetic skin condition Epidermolysis Bullosa (EB). As a charity, DEBRA provides much needed support to 5,000 people in the U.K. who are afflicted by this complex condition and this animation will enable us to reach audiences in a very impactful way that otherwise would not have been possible.”

Re~Cycle Founder, CEO and Trustee, Merlin Matthews, said: “Re~Cycle is honoured to have been selected as a winning charity for the 2017 Creative Vision Award. The film will not only help Re~Cycle raise awareness about the challenges of distance and the critical need for affordable transportation in Africa, but it also offers huge opportunities to emerging creative talent across the UK. The charity sector partnership between Kingston Smith and Bournemouth University demonstrates the kind of holistic, 360 degree impact that is central to our organisational values. We can’t thank them enough.”

The judging panel for the award comprises:

Peter Lewis – CEO of The Institute of Fundraising

Sam Younger – Chair of VSO and former Chief Executive of the Charity Commission
Richard Davidson – Head of Engagement, Anthony Nolan (2015 CVA winner)
Lewis More O’Ferrall – Co-Chair of the Advertising Producers Association
Peter Truckel – Director of the VFX Hub, Bournemouth University
Sofronis Efstathiou – BFX Competition & Festival Director
Nick Brooks, Not for Profit Partner at Kingston Smith
Anjali Kothari, Not for Profit Partner at Kingston Smith
Graham Tyler, Media and Entertainment Partner at Kingston Smith
Peter Smithson, Media and Marketing Services Partner at Kingston Smith