October 23rd, 2019 / Insight posted in Articles

Film makers praised for charity films at Moore Kingston Smith Creative Vision Awards 2019

On 17 October, we celebrated our fifth year of the Creative Vision Award (CVA) with a special event at the glamorous Ham Yard Hotel in London. The four winning films were screened to showcase the great work of the charities (two small and two large charities) as well as the talent of the students who created the films.

The student teams were from Bournemouth University, competing in its BFX Festival. The winning teams were honoured for their incredible creative work which gave four charities their own film specifically created to promote their message online. The 30-second digital films are a powerful and exciting way to share the charities’ key message and deliver real impact in their awareness raising campaigns.

The 2019 four winning teams and their films are:

Small charity category

Team Daicon Five – for charity Kentish Town City Farm, a community charity that helps people in the city connect with animals, the outdoors, nature and the environment.

Team Riggaz with Attitude – for charity #iwill, which aims to make participation in social action the norm for young people aged ten to 20.

Large charity category

Team Secret of PLIMM – for charity Child Bereavement UK, which supports families and educates professionals when a baby or child dies or is dying, or when a child is facing bereavement.

Team Last Minute – for charity SANE, a UK-wide mental health charity that works to improve the quality of life of people affected by mental illness.

The award for overall winner went to team Daicon Five for their film for Kentish Town City Farm.

Commenting on the winning films, Anjali Kothari, charities partner at Moore Kingston Smith and one of the CVA judges, commented: “It is incredible the way the films have had such a large impact for the winning charities. The quality of films has improved each year that we have run these awards. We are excited to see next year’s batch of films as we enter our sixth year.”

To celebrate five years of the CVA we have put together a compilation of all the winning films, which you can watch here.

Now in its sixth year, the CVA took its inspiration from The Flight of The Stories, acva.mks.co.ukn award-winning film that we supported which commemorated World War 1. With digital marketing really taking off, we saw this as a great opportunity to bring charity and film together. We were very honoured to have Di Lees, the Director General from the Imperial War Museums tell the audience why the film meant so much to her.

Inspiring stories from previous winners show just how effective these films are at spreading the charity’s message. Past CVA winners Anthony Nolan saw 297 people join their donor register as a direct result of watching their film, demonstrating the tangible impact that their winning film has made in helping them achieve their charitable objectives.

Create saw a 1,500% increase in traffic to their website when their film was used as part of their #creatingopportunity campaign.

One of our more recent winners, DEBRA, said the film contributed to their #FightEB campaign raising over £285,000 and is sharing their film globally due to the film’s positive affect.

Applications for the 2020 Creative Vision Award are now open. If you’re feeling inspired to put your charity forward, find out more and apply here.

If you have any questions, please contact the CVA team at creativevision@mks.co.uk