Gen AI and creative production: How to save time and money

We recently hosted a workshop that sought to give practical advice on how commercials production businesses can actively use AI in their day-to-day workflow to help save time and money. There are two sides to this – the operational and the creative. Both require a clear strategy if workflows are to be effectively streamlined and creative output is to continue to break new heights.

We’ve created a document to give an overview of what was covered at the workshop, including:

• The best Gen AI tools for commercial film production (Vision)
• End to end automated workflows for daily use (Value)
• Ways to move from optimization to reinvention (Transformative thinking)
• AI strategies to gain competitive advantage (Strategy)

Gen AI and creative production

If you did not attend the workshop, we hope this document demonstrates where and how AI can be leveraged to make the most impact, and the key areas that your AI strategy should be built around. If you have any queries, please do not hesitate to get in touch with us.