Global influencer marketing agency secures funding from Puma Private Equity

Moore Kingston Smith has helped Influencer, a global influencer marketing agency, secure funding from Puma Private Equity. The funding will accelerate the development of the company and facilitate its global expansion.

Influencer launched in 2017 and has become one of the fastest-growing influencer platforms in the world. The media-tech business connects its clients to their customers through content creators who use and promote their products. It enables such brands as Boohoo, Alibaba and Apple Music to reach millions of potential customers through social media.

The Moore Kingston Smith team was led by John Cowie, Head of Growth Capital, and Paul Winterflood, Director and marketing and technology specialist. The team assisted Influencer in identifying interested funders, positioning their pitch and negotiating the transaction.

Co-founder, and winner of the Young Entrepreneur of the Year award, Ben Jeffries said: “Fundraising can pull founders away from the business in a crucial scale-up period, so it was a no brainer to partner with Moore Kingston Smith in raising our Series A investment. Moore Kingston Smith connected us with Puma Private Equity during our engagement. Puma Private Equity shares our vision and we’re thrilled to be working with them. Their backing validates our proposition and will enable us to now significantly scale our offer globally to help brands and creators further realise the huge potential of influencer marketing.’’

Tommy O’Sullivan, Managing Director at Puma Private Equity, said: “We are delighted to have completed this investment into Influencer and look forward to helping the team achieve their aggressive goals for the business. Paul, John and the Moore Kingston Smith team provided critical support throughout the funding process – from setting up this successful partnership to streamlining the process at every stage.”

John Cowie added: “The UK remains a great place to do business for ambitious tech companies. The growth capital community provides a key foundation and we are proud to have played a role in connecting Puma Private Equity and Influencer. We believe with Puma Private Equity’s expertise, Influencer will continue the rapid growth journey that the business has been on. It was an absolute pleasure advising Ben on this transaction. Influencer is one of the leading lights in a very exciting sector.’’

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