Harnessing a creative vision
As a firm, we know how proud we feel when we win professional awards. But we are also extremely proud of the awards we give through our charitable initiatives. Here we tell the behind-the-scenes story of one of the causes benefiting from our pioneering Creative Vision Award (CVA) this year.
The Moore Kingston Smith CVA is a unique collaboration with Bournemouth University’s BFX – the UK’s leading competition in animation and visual effects.
For five years, through the CVA, we have enabled student teams from across the country to come together with charities to create brand films, each worth an estimated £150,000. The competition provides the chance for students to maximise their talents while being mentored by film industry professionals. For the charities, the prizes are invaluable marketing and awareness tools helping them reach mass audiences across their websites and social media.
Among the causes we engaged with this year is Child Bereavement UK, which supports families when a baby or child of any age dies or is dying, and children who are facing bereavement.
This growing charity, with Prince William, The Duke of Cambridge as its Royal Patron, had a specific brief – through the CVA, it wanted to connect with hardto-reach bereaved 12-25 year olds.
Jane Keightley, Director of Communications, explains: “Adolescence is a challenging time and dealing with a death of top of everything else can feel overwhelming. A short, thoughtprovoking animation is a brilliant medium to reach out to young people in an empathic, non-threatening way.”
Judges from Moore Kingston Smith worked with Bournemouth University BFX to select student teams for the CVA. Two teams were chosen to work with Child Bereavement UK – Secret of PLIMM from Dundee University and Clean Up Your Mesh from Ulster University. Jane and her colleagues then came on board to work with the students, helping to finetune scripts and develop the films’ characters and narratives.
The Secret of PLIMM told the story of a teenage boy struggling with the loss of his younger brother. Clean Up Your Mesh relayed the experience of a university student feeling isolated as he recalls the death of his father as a young boy.
“Both films convey the rawness of grief before illustrating the message of hope provided by the charity’s support,” says Jane. “The sad reality is that one in 29 schoolaged children are bereaved of a parent or sibling. Bereaved students in further education often fall into a gap between childhood and adulthood with limited support systems in place; as a result, they can feel totally isolated in their grief.”
The films highlight Child Bereavement UK’s livechat service for young people who don’t necessarily want face-to-face or phone support, but are comfortable with seeking help online.
“It has been a huge privilege to work with everyone on the project,” Jane says. “Bereavement is a difficult subject and we were so impressed with the care and sensitivity everyone invested in the process. And Moore Kingston Smith were a joy to work with. We are immensely grateful to them not just for sponsoring the CVA but also for getting involved in our round table discussions and ensuring the competition was a professional and collaborative process from start to finish.”
The Secret of PLIMM team was ultimately declared one of the final four CVA winners at our awards ceremony in October. However both films are already being rolled out by Child Bereavement UK through their social media channels and via the charity’s Youth Ambassadors and educational development team.
Commenting on this year’s competition, Anjali Kothari, Charities Partner at Moore Kingston Smith and one of the CVA judges, says: “We are incredibly proud to support the CVA and hugely impressed once again by the standard of the animations produced by the competition. What really excites us is that the CVA harnesses the amazing talents of young filmmakers with truly worthwhile causes and has a positive impact on all who take part.”