Jaded, persuaded or traded? Q2 2021 M&A activity in the media and marketing services sectors
M&A activity in the media and marketing services sectors Q2 2021
A return to pre-pandemic levels of M&A activity in Q2 2021 indicates that confidence is on the up as we emerge out of Coronavirus restrictions. The motivation to sell is strong among business owners and the investor community is rife with competition, particularly with new entrants in the private equity space battling it out with the more established houses.
Within the marketing services sector, digital marketing took the lion’s share of deals completed. This is to be expected as consumers are engaging more than ever before with brands and providers in the digital arena and spend on social media advertising has increased exponentially. As we move into the second half of the year, we expect the media and marketing services sectors to continue to thrive and for activity levels to remain steady.