March 4th, 2019 / Insight posted in MKS News

Kingston Smith advises on the sale of YouTube channel Toddler Fun Learning

We are delighted to announce the successful sale of a majority stake in Toddler Fun Learning (TFL) to private equity-backed media vehicle Moonbug. TFL delivers children’s content via YouTube and its Toddler Fun Learning App. It is famous for its Gecko’s Garage series and Number Zoo and aims to transform learning and storytelling for children worldwide.

The owners, Christian and Amalie Hughes, agreed to partner with Moonbug and will continue to work alongside the Moonbug team to grow TFL, expanding its reach. The owners were advised on the sale by John Cowie, corporate finance partner at Kingston Smith. Christian said:  “We knew that John had worked with the buyer before and he understood what they were looking for in a business like ours. He was the natural choice when we agreed to begin discussions. He is just the man you want in your corner.”

John commented: ‘’It was a real pleasure working with Christian and Amalie. Their goal to transform learning for kids worldwide means that TFL will continue to reach more and more children and there’s a great future ahead for the channel.’’

This is the second sale of a YouTube channel that the Kingston Smith team has assisted with. In 2018, they advised the owners on the sale of children’s channel Little Baby Bum. The channel regularly features among the top ten most-viewed YouTube channels on earth and its “Wheels on the Bus” compilation has been recognised as the number one educational video by Guinness World Records for three years running.

To find out how we can help you prepare for the sale of your business and find the right acquirer, please get in touch.