Kingston Smith W1 – The financial performance of marketing services companies 2012
We are now in the 22nd year of the launch of our annual survey ‘The Financial performance of marketing services companies’, a renowned research document regarded as the most comprehensive and authoritative financial survey of the marketing services industry. The annual survey provides an essential reference point for anyone working in advertising, direct marketing, media buying, public relations, sales promotion, digital, branding and design.
Our survey analyses the performance of the Top 50 independent marketing services groups as well as the UK listed groups and the leading consultancies in each individual marketing discipline. It is a reliable and valuable reference tool for industry insiders, providing benchmarking of key performance indicators for all the marketing services sectors reviewed, and a complete analysis of how various trends have affected the industry’s financial performance.
As well as the results of our annual survey we presented the results of qualitative research we carried out with some of those most profitable agencies within the marketing services space. We spoke at length with a number of owners and managers from agencies across all marketing disciplines to glean what they did right to deliver such strong financial results. To read this valuable profitability report click here.
Don’t worry if you missed this year’s annual survey, podcasts of them are now available!
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