Marketing Monitor – Digest of the Moore Kingston Smith 2019 annual survey
This issue of Marketing Monitor provides a digest of the results of the annual survey on the financial performance of marketing services companies.
The Moore Kingston Smith Annual Survey 2019 has produced diverse results. Uncertainty over brexit, causing unpredictable client spend, and pressures from rising costs, in-housing and talent retention have affected the individual disciplines to varying degrees. Some sectors have shown strong growth whilst others have seen a decline in income that has had an inevitable impact on their margins. It is clear that some agencies have managed to turn these market struggles into opportunities whilst others have not been quick enough to adapt and have seen a decline in their performance.
The survey focuses particularly on the following sectors:
- Top 50 independent marketing groups
- Top 50 advertising agencies
- Top 30 branding and design agencies
- Top 30 digital agencies
- Top 40 marketing and sales promotion agencies
- Top 30 media planning and buying agencies
- Top 40 PR consultancies
If you would like further information about the key performance indicators mentioned in our report, or to talk to us about your audit, tax, compliance or M&A needs, please contact a member of the team.