Marketing Services Outlook Survey results: June 2025
Every six months, we conduct our Marketing Services Outlook Survey to gain insights into the expectations of senior management and owners across the marketing services sector, focusing on future financial and operational trends. This complements the data we gather in our Annual Survey on the Financial Performance of Marketing Services Companies, which looks back at actual results achieved.
We’re pleased to share our latest findings, reflecting the current sentiment and expectations of agencies as we move through 2025 and look ahead.
After a challenging 2024, the mood of the industry has shifted to one of cautious optimism. Our findings delve into key areas such as pay rises, charge out rates, the evolving influence of AI and the recent changes to National Insurance Contributions – all of which continue to shape the industry.
