June 9th, 2017 / Insight posted in Articles, Videos

‘Maximising value for sale’ part 2

If you are thinking of selling your business in the future, it is imperative that you are as prepared as you can be before embarking on the sales process. At our second ‘Maximising value’ workshop, we looked at the core components integral to getting your business in the right condition for sale. In this video, some of our speakers give their top points for consideration.

Getting your tax position right
Kingston Smith tax partner Mike Hayes highlights the importance of tax planning in advance and looks at the key tax issues that arise when planning to sell, including the disposal of assets unwanted by a buyer, tax reliefs and staff incentivisation through equity participation.

Getting your legal position right
Neal Hodges, corporate partner at Simons Muirhead & Burton, looks at the legal areas that should be front of mind when planning to sell, including preparing for the due diligence process and getting the Heads of Terms right from the outset.

Attracting buyers
Felix Velarde explores the significance of competitive differentiation and competitive advantage in attracting the best buyer.

How to get your market position/brand positioning right
Brand Director Georgia Hall talks about the importance of brand positioning, how an agency can improve its brand presence and what is a realistic timeline in which to do so.

The seller’s perspective
Tim Drake, who sold his company Flipside to Weber Shandwick, recounts how he approached the sales process, what preparations he made in advance and what the picture looks like post-sale.