Moore Kingston Smith advises CCGroup on its sale to The Hoffman Agency

The Moore Kingston Smith Corporate Finance team has continued its strong deal activity in 2025, having advised on several successful transactions this year. Recently, the team advised CCGroup Marketing Communications Limited, an international PR-led B2B technology marketing agency, on its sale to The Hoffman Agency, a global integrated communications consultancy headquartered in Silicon Valley, specialising in B2B technology.

CCGroup is headquartered in London with operations across North America. CCGroup offers world-class communications services across media, industry analysts, and digital channels, with deep, specialist knowledge in mobile and telecoms, fintech, enterprise technology, deep tech, and cybersecurity. The Hoffman Agency implements multi-country campaigns, including digital, content marketing, thought leadership, and traditional PR. They specialise in working with technology companies across software, hardware, telecommunications, and consumer technology. They also support tech units in non-tech companies.

The Moore Kingston Smith M&A Corporate Tax team, consisting of Melanie Reed and Charlotte Henriksen, worked in conjunction with the Corporate Finance team of Matt McRae, and Nathalie Strauss.

Aisling Logan, CFO at CCGroup, commented: “We are excited to join The Hoffman Agency and continue providing world-class services to clients across the globe. We really appreciate the invaluable guidance and expertise from Melanie and the Moore Kingston Smith team throughout this process.”