Moore Kingston Smith advises Coast Digital on sale to Elixirr International

25 November 2020 / Insight posted in Article

Coast Digital, a full-service digital marketing agency, engaged our corporate finance team to provide transaction support on its sale to Elixirr International, a challenger management consultancy which provides companies with an alternative solution to the long-established management consultants.

Coast Digital has helped brands including charities, education providers and fashion retailers develop and deploy their digital marketing strategies. This transaction will provide Coast with a unique platform for growth and mean that Elixirr is now able to offer a full-service digital capability to its clients.

Our corporate finance team was appointed to help negotiate the surplus working capital payment. Mike Hayes, Partner, advised on tax structuring and Esther Carder, Partner, provided support on accounting aspects of the transaction.

James Frost, Founder and Owner of Coast Digital, said: “Selling a business can be both stressful and time consuming. The Moore Kingston Smith team hand-held us through the process. Paul skillfully negotiated the surplus working capital payment, which added significant value to the transaction.”

Paul Winterflood, Corporate Finance Partner, said: “It was a great pleasure assisting James and the Coast team on this transaction. Elixirr is a very exciting business that, thanks to the acquisition of Coast, is now able to provide a full digital offering to its clients, and I’m sure it will thrive following this acquisition.”

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