Moore Kingston Smith advises MMGY Global on acquisition of TCI Research and Lieb Management
MMGY Global, a leading marketing communications and technology firm focusing on travel, tourism and hospitality with headquarters in Kansas (US) has acquired two new specialist agencies for its portfolio: TCI Research SRL, a data intelligence company with a similar industry focus and offices in Brussels and Paris; and Lieb Management, a marketing and PR agency specialised in tourism and MICE industry based in Munich.
These additions to the MMGY Global portfolio marked the organisation’s tenth acquisition in seven years, showing its strategic commitment to bolstering its presence in Europe and international growth.
Since 2020, MMGY has worked with Moore Kingston Smith Corporate Finance on several international projects, trusting the expertise of the firm with a specialised media hub in London’s West End and a strong connection with the Moore Global Corporate Finance network.
For the acquisition of TCI Research and Lieb Management, MMGY Global highly valued the advice and guidance of the Moore Kingston Smith Corporate Finance team and its introduction to Moore Global partners in Belgium and Germany.
Esther Carder, who leads marketing services at Moore Kingston Smith and serves as audit partner for MMGY Global, explained: “We have been working with MMGY for some years, and it was great to be able to support them with these acquisitions. We were delighted to see that they recently announced a new investment partner and are excited to continue to support them on the next stage of their journey.”
Moore Belgium and Moore Intaria Germany provided comprehensive support for both acquisitions, including financial and tax due diligence. After navigating complex cross-border deals, Moore Intaria Germany mitigated risks and managed a decentralised organisation on the side of both sellers.
These acquisitions showcase the Moore Global Corporate Finance network’s capacity to guide clients through international transactions, ensuring they receive the same high level of expertise and successful delivery globally.
Hugh McConnell, Chief Financial Officer at MMGY Global, stated: “We are the world’s leading integrated marketing company specialised in the travel, tourism and hospitality industry with more than 600 best-in-class staff around the world. Our goal is to inspire people to go places and our strategic approach is to identify those agencies aligned with us. To achieve this, we need a trusted financial partner that can identify the perfect fit and get the deal done. And this is precisely what we have found in Moore Kington Smith Corporate Finance team and its Moore Global network.”
Christian Roller, Managing Partner at Moore Intaria Germany and a corporate finance specialist, commented: “Being involved in this project was fantastic and truly highlights the strength of the Moore Global Corporate Finance network. With Cuan Grunow leading the project, we managed to build on the excellent reputation set by Moore Kingston Smith in the media and marketing sectors, delivering a high level of expertise, integrated approach and cross-border service that defines us.”
David Valenne, Transaction Services Partner at Moore Belgium, concluded: “It is always rewarding to work cross-border and across the world, like the two deals that we have helped MMGY Global complete with our due diligence. It’s great to know that these acquisitions have reinforced MMGY Global’s presence in Europe and increased the value of the organisation that just recently received a new private equity investment to propel their market share even more.”
