Moore Kingston Smith advises MSQ Partners on its acquisitions of PRECIOUS Media and Wooshii

Moore Kingston Smith has provided financial and tax due diligence to MSQ Partners on its acquisitions of PRECIOUS Media and Wooshii, by its production agency, M3 Labs.

Connected commerce agency PRECIOUS Media, established in 2007, leverages strategy and insights to join up clients’ digital eco systems and forge lasting connections between brands and their customers. It helps to drive sales internationally for Diageo, Hilton, Unilever and MARS.

Founded in 2009, Wooshii combines AI and data with a global production solution. From a central hub, Wooshii has a global network of around 16,000 vetted creators across 132 countries to deliver video production services for clients including Amazon, Thermo Fisher and Kia.

With over 1,850 people working across 24 global offices, MSQ Partners is a next-generation creative, technology and media company creating brand momentum for clients. It’s one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients – its clients include Unilever, Vodafone, Vitality, Diageo and Booking.com.

Moore Kingston Smith’s financial due diligence team was led by Partner Mike Orton, supported by George Hatswell, Director and Matt Edwards, Manager. The tax team was led by Tom Acland, Tax Director, and Amy Tilley, Tax Manager. The team also worked with MSQ Partners on its previous acquisition of The Forge.

Dan Yardley, CFO and COO at MSQ Partners commented: “It was great to work with the MKS team again on our recent acquisitions. They provide real value add diligence in the marketing services sector.”

Mike Orton, Corporate Finance Partner at Moore Kingston Smith and Transaction Services specialist, said: “It’s a pleasure to support MSQ Partners again on their latest acquisitions, both representing exceptionally strong additions to their portfolio that are aligned with their strategic vision. The team at Moore Kingston Smith value the long-standing relationship with MSQ Partners and we are excited to be on this journey with them as they continue to grow.”