August 10th, 2020 / Insight posted in Articles

Moore Kingston Smith advises on sale of Blippi Youtube channel to Moonbug Entertainment

Moore Kingston Smith has advised US artist and digital content creator Stevin John on the sale of his massively popular YouTube channel, Blippi, together with its associated brands and merchandising contracts to UK-based global content company Moonbug Entertainment.

The deal includes ‘Blippi’, a live-action program that has struck a chord with parents and kids through its engaging, inspiring and accessible educational content. Tapping into children’s natural curiosity he takes them on a journey of discovery, allowing them to see the world through an educational lens – entertaining along the way. He is a tour guide for doing all the things a toddler wants to do.

Blippi’s educational content has translated to a deep connection with his audience and a loyal following of more than 24 million subscribers and 570 million average monthly views. And the brand also boasts a successful toy line and sell out live shows in the United States.

Stevin John will remain the core of the Blippi show but Moonbug will also diversify the show with new characters to help it transport more kids to more places as they explore new educational topics.

John Cowie, Moore Kingston Smith corporate finance partner, led the advisory relationship alongside manager George Hatswell. John commented:

“We are delighted for Stevin that the future of Blippi is secure within the Moonbug stable and that millions of children will continue to be able to enjoy the phenomenal success of his creation across an increasingly diverse range of media platforms. He has every right to be proud of his achievement.”

Fieldfisher corporate partner Dominic Gurney-Champion and senior associate Toby Usher provided legal advice on the deal and had support from US firm, Blank Rome. Commenting on the deal, Dominic said:

“We are extremely pleased to have helped Stevin complete the sale of his inspirational creation as part of the Blippi team’s aspirations to expand their reach and continue delighting children the world over.

“Many people with young children will be familiar with Blippi and will be happy to know that this show has a strong future as part of the Moonbug portfolio.

“We wish Stevin and his team continued success with the future of his fantastic show.”

Stevin John said:

“I’m grateful to both John and Dominic for their expertise and knowledge guiding me through this process – I couldn’t have done it without them. This is an exciting new chapter for me and for Blippi.”

About Moore Kingston Smith

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