January 14th, 2020 / Insight posted in MKS News

Moore Kingston Smith advises on sale of Digital Decisions B.V. to Ebiquity plc

Moore Kingston Smith Corporate Finance has advised on the sale of digital media monitoring and optimisation services provider Digital Decisions to Ebiquity, an AIM-listed independent marketing and media consultancy.

Digital Decisions provides an innovative solution for global digital media reporting and evaluation that helps global advertisers to monitor and optimise their digital marketing and media buying. The company’s solutions have been adopted by several global brands including Heineken and PepsiCo.

The strategic acquisition is highly complementary to Ebiquity’s Media division and will enhance the digital media monitoring and evaluation services that it offers to its global client base.

Our team was appointed by Digital Decisions’ founder and CEO, Ruben Schreurs, to advise and support him on the transaction. The team, led by Nicola Horton and Kat Stone helped to secure a successful sale that will allow Digital Decisions to continue to operate as an individual service proposition, while integrating within Ebiquity to drive continued innovation of media performance measurement services.

Ruben Schreurs said: “Working with Nicola and her team has been an excellent experience. Their attention to detail, promptness and fair approach to the key transaction negotiations were integral to the sale process. I recommend any business owner to consider working with Moore Kingston Smith.”

Nicola Horton, Corporate Finance Principal, added: “It has been an absolute pleasure working with Ruben on this deal. Digital Decisions is a young company with an outstanding proposition. Joining forces with Ebiquity’s global network and client base will enable it to scale internationally quickly.”

Digital Decisions is headquartered in the Netherlands, where it was founded, and has recently established a sales team in London. Its plans for the future include expanding into the USA.

If you are considering the sale of your business, please contact us to find out how we can help you.