Moore Kingston Smith advises on sale of majority stake in global digital commerce and design agency

Moore Kingston Smith Corporate Finance has advised on the sale of 60% of global digital commerce and design agency Redbox Digital to the SQLI Group.

Redbox develops e-commerce platforms and is one of the biggest Magento partner agencies in the UK and Middle East, with clients including Nespresso, Fortnum & Mason and AXA. The agency is headquartered in London and has 80 employees based in offices all around the world.

Our team was appointed by Redbox to advise the shareholders and support its finance team on the transaction. The Moore Kingston Smith team, led by Nicola Horton and Kat Stone, helped to secure a sale that brings together two complementary businesses and will allow both to leverage their collective partnerships and skills globally. Moore Kingston Smith’s tax team, led by Mike Hayes, also advised on the transaction.

Jonty Sutton, Redbox founder and CEO, said: “Nicola and the team at Moore Kingston Smith were invaluable in providing calm and considered expert advice throughout the sale process. They worked closely with both myself and our CFO, Marc Hilbourne, to navigate the legal and technical complexities, and were instrumental in helping us to get this very exciting deal done.”

Nicola Horton, Corporate Finance Principal, added: “It has been a pleasure working with Jonty and the Redbox team on this transaction. Redbox has been looking for an opportunity to scale up its activities in the UK and Middle East, and joining the SQLI Group enables it to accelerate those growth plans.”

SQLI is listed on the Euronext Paris and works with global brands including Airbus, Carlsberg, Miele and Philips.

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