Moore Kingston Smith advises ONE Strategy Studio on its sale to Radius Insights
Moore Kingston Smith has advised ONE Strategy Studio, the world’s leading AI-first strategic insights and innovation agency, built for speed to impact, on its sale to Radius Insights.
Founded in London in 2023 by John Wakefield and Jonathan Williams, ONE Strategy Studio has developed a distinctive AI driven research methodology that helps brands identify growth opportunities while significantly reducing the time and cost associated with traditional research. The agency is strongly positioned within the consumer goods sector.
Radius Insights is a global market research and insights consultancy that helps brands navigate complexity, identify growth opportunities, and drive measurable business results. Established in New York in 1960 as DDW, Radius Insights is a portfolio company of investor Star Mountain Capital.
By joining Radius Insights, ONE Strategy Studio strengthens its core mission: helping organisations solve complex growth challenges by uncovering more significant opportunities, faster and at global scale. The two firms bring complementary strengths, capabilities and shared values, with ONE Strategy Studio set to benefit from Radius Insights’ global reach to support its international expansion.
Together, they are creating the agency of the future, building an AI-driven agency to help brands move from brief to breakthrough in hours and get to bigger opportunities and better ideas in days, not weeks or months. The transaction is also expected to generate meaningful revenue and cost synergies to support growth.
ONE Strategy Studio will retain its brand, client partnerships and service offering following the transaction.
In this cross-border deal, the Moore Kingston Smith M&A tax team, led by Director Thomas Acland and supported by Senior Manager Charlotte Henriksen, provided comprehensive sell side tax advisory services to ONE Strategy Studio and its shareholders. The project involved the optimisation of the tax structure of the sale, addressing complex cross-border tax issues arising.
ONE Strategy Studio founders John Wakefield and Jonathan Williams, commented: “Joining forces with Radius Insights is a major milestone in our journey. Our AI-first model, powered by our strategists, has proven its impact. Organisations are under increasing pressure to find clarity and translate insight into action, requiring sharper strategic direction. We combine AI acceleration with human intelligence, bringing deep research, industry expertise, a best-in-class AI studio and connected storytelling, to help clients grow faster and more cost effectively.”
“Going through a transaction is one of the hardest challenges in the start-up journey. Thomas and Charlotte from Moore Kingston Smith were the perfect partners to help us get into the gnarly details of the tax implications of a deal that spanned the Atlantic. When things get tough (and they will!), this is the team you want by your side and fighting your corner. I wouldn’t hesitate to recommend them to anyone in the agency space looking to do the same.”
Thomas Acland, Director at Moore Kingston Smith, concluded: “Working with ONE Strategy Studio on this project has been incredibly rewarding. Their agency model and AI-first search methodology, combined with human intelligence, is truly unique in the market. The fact that such an innovative approach has attracted the interest of such a well-established global agency as Radius Insights after just two years since inception speaks volumes. We wish John, Jonathan and the entire teams at ONE Strategy Studio and Radius Insights every success in this exciting new chapter.”
