Moore Kingston Smith advises Reason on its exit to Paragon Group

Moore Kingston Smith is proud to have advised Reason, a digital transformation agency, on its exit to Paragon Group, a provider of customer communications, identification and graphic and office services.

Reason designs, builds and launches digital products and services that transform the way people live, work and do business. It brings new capabilities and expertise in the retail and financial services sectors to Paragon and its clients, allowing Paragon to strengthen its offering in these markets, broaden its client portfolio and scale internationally.

The acquisition forms part of Paragon’s long-term strategy, and will bring new skillsets and expertise to the company whilst providing development opportunities for Reason employees, as well as broader strategic offerings to Reason’s existing client base.

The Moore Kingston Smith corporate finance team provided M&A advice, supported by the M&A tax team.

Peter Gandy, Managing Director at Reason, commented: “It was great to work with the team at Moore Kingston Smith. This acquisition will help take Reason to another level, enabling us to scale faster and share knowledge and expertise, while remaining true to our shared core growth pillars: digital transformation, data and AI, agile delivery and service design. Paragon’s size and standing will open doors for personal and professional development, and we look forward to playing a critical role in creating a major agency.

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