Moore Kingston Smith is proud to have advised Reason, a digital transformation agency, on its exit to Paragon Group, a provider of customer communications, identification and graphic and office services.
Reason designs, builds and launches digital products and services that transform the way people live, work and do business. It brings new capabilities and expertise in the retail and financial services sectors to Paragon and its clients, allowing Paragon to strengthen its offering in these markets, broaden its client portfolio and scale internationally.
The acquisition forms part of Paragon’s long-term strategy, and will bring new skillsets and expertise to the company whilst providing development opportunities for Reason employees, as well as broader strategic offerings to Reason’s existing client base.
Damian Ryan, Partner from the Corporate Finance team, provided M&A advice, supported by Mark Fielden and Claire Robinson who provided tax advice on the deal.
Peter Gandy, Managing Director at Reason, commented: “It was great to work with Damian and his team. This acquisition will help take Reason to another level, enabling us to scale faster and share knowledge and expertise, while remaining true to our shared core growth pillars: digital transformation, data and AI, agile delivery and service design. Paragon’s size and standing will open doors for personal and professional development, and we look forward to playing a critical role in creating a major agency.
Damian Ryan says: “Digital transformation and product design is high on the requirements list for all corporates right now and we’re seeing strong interest from a diverse pool of investors. It was an honour to work with the Reason team and I’m looking forward to seeing positive impact for their new partners in Paragon.”
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