Moore Kingston Smith advises Rockpool Investments on acquisition of SEEN Group Limited

Moore Kingston Smith has advised Rockpool Investments on its acquisition of SEEN Group Limited, a specialist beauty marketing and communications group.

Founded in 2011, Rockpool Investments is a private equity firm dedicated to creating opportunities for high-net-worth individuals and family offices to invest directly in private companies. Rockpool provides equity and loan capital to profitable UK-based companies and has invested over £800m since inception. In 2025, Rockpool was awarded PE House of the Year – Small-Cap (EV on entry ‹€25M) at the Real Deals Private Equity Awards.

SEEN Group is a globally recognised beauty specialist marketing services business, operating across Brand and Campaign Strategy, Creative and Content, Communications and Talent, Brand Experience, and Influencer Marketing. The business serves a world-leading client base, holding longstanding relationships with global beauty powerhouses including Unilever, L’Oréal, Estée Lauder, Coty and Shiseido, whilst also having launched and scaled a portfolio of high-growth emerging brands. Powered by a collective of more than 100 exceptional, female-first talent, SEEN Group has been recognised as a Sunday Times Best Places to Work for two consecutive years, in 2024 and 2025.

This acquisition marks a key platform investment for Rockpool Investments, creating new opportunities in rapidly expanding consultancy services and strengthening their position in a market where data led and insight driven brand building is increasingly in demand.

The Moore Kingston Smith team was led by Mike Orton, Head of Transaction Services, supported by Florence Horne, Transaction Service Associate Director, Tom Acland, M&A Tax Director and Sam Talbot, M&A Tax Manager, providing financial and tax due diligence services.

Guy Nieuwenhuys, Investment Director at Rockpool Investments, commented: “Moore Kingston Smith provided strong support through the process. Their understanding of how we work, as well as their knowledge of the PR, social and influencer sectors, meant we stayed ahead throughout. The advice they provided was instrumental in securing a successful transaction. A big thank you to the whole team who supported us through the deal.”

Mike Orton, Partner at Moore Kingston Smith commented: “Deals like this highlight the continued appetite for high-quality businesses. It’s been a pleasure working with a team so focused on delivering excellence, and we’re proud to have supported them in their next phase of growth following this transaction. It’s always rewarding to use our specialist understanding of marketing services to support investors in navigating the nuances of this dynamic, fast evolving sector.”