NewShore Partners and Moore Kingston Smith advise multi award-winning sports media group The Overlap on its sale to Global

NewShore Partners and Moore Kingston Smith co-advised the shareholders of The Overlap Limited, owner of the highly successful and multi award-winning sports YouTube channel, The Overlap, on the sale of their majority stake to Global, the Media and Entertainment group.

The acquisition reflects the continued consolidation within the digital media sector, as global networks seek to partner with established creator-led brands.

This recent transaction further strengthens NewShore’s and Moore Kingston Smith’s market-leading credentials in the YouTube and creator economy. NewShore worked with Lumina Media on its investment into Arcade and advised Fulwell73 on its merger with SpringHill Co. Moore Kingston Smith is building on its involvement in the sales of Blippi, Little Baby Bum and Gecko’s Garage to Blackstone-backed Moonbug Entertainment.

The Overlap has become one of the world’s most popular football and sports destinations since launching in 2021, with more than 38 million monthly views on YouTube, recently reaching 2.2 billion views across all platforms in 2025. The platform has attracted big names, with guests including David Beckham, Rory McIlroy, and Tyson Fury.

This strategic partnership enables The Overlap to accelerate its next phase of growth, leveraging Global’s international distribution, production capability and commercial scale, while maintaining the brand’s editorial voice and identity that have made The Overlap unique and loved by the audience.

Global, established in 2007 in London and with global reach, is a one-stop shop for audio-visual storytelling, offering best-in-class production facilities and seamless multi-platform distribution.

The company will be co-chaired by Gary Neville, founder of The Overlap, and Global Group CEO Simon Pitts, with Scott Melvin as lead Executive Director.

The Overlap marks Global’s second acquisition into the creator space, following its investment in The Fellas Studios in October 2025 with the simultaneous creation of Global Studios.

NewShore Partners, led by Jonathan Norman, supported by Louma Bachrach; and the Moore Kingston Smith team, led by George Hatswell, supported by Holly Taylor worked as a tightly integrated advisory team guiding The Overlap shareholders through this pivotal transaction.

Gary Neville, Co-Chair at The Overlap, commented: “In this transaction, it has been a pleasure to work with NewShore and Moore Kingston Smith. Jonathan and George’s understanding of the digital media landscape and pragmatic approach were invaluable in delivering a successful outcome and finding the right partner for our next stage of growth.”

Jonathan Norman at NewShore Partners added: “Few platforms combine relevant, engaging content, community and commercial interaction in the way The Overlap does. Gary, Scott and the team have built an exceptional company which sets the benchmark in this sector. It was a pleasure to work with them, and we look forward to closely following the business develop over the coming years.”

George Hatswell at Moore Kingston Smith concluded: “The Overlap is a standout example of how creator-led content can evolve into a premium media brand as attention increasingly shifts away from linear channels to the digital ecosystem. We are delighted to have supported the shareholders on this landmark transaction, which positions the business for its next phase of international growth within Global.”