Update from SXSW London 2025
Esther Carder, Head of Media, recently sat down with Cameron Coutts, Media Origination Lead, to hear about his experience and key takeaways from SXSW London 2025, which took place in and around Shoreditch – right on the doorstep of our offices in the heart of the City and the West End. SXSW is a great event to engage with the trends, challenges and opportunities shaping the future of the media and marketing services industry.
During the Q&A, Cameron touched on several topics, including:
- The evolution of the client-agency relationship – brands are increasingly looking for partners who bring value, innovation, strategic thinking, and collaboration to the table.
- The industry stands firm that creativity is at the heart of everything – especially in an increasingly AI dominated landscape. Agencies must continue to adapt or risk being left behind.
- The rising demand for digital, influencers and data capabilities, with AI and analytics on the radar for investors. This is pushing M&A interest, especially those that can offer future-ready/fit solutions.
If you would like to discuss our video in more details or find out how our team can support your agency, please get in touch.
