Webinar recording: Exit permutations, aspirations and valuations
We recently hosted the fourth in our series of webinars and events, focusing on the key traits that influence the success of agencies and the essential steps that agency owners should take to build value ahead of a potential exit – many of which are part of our agency exit programme.
We are delighted to share our key takeaways from our speakers Guy Sellers, Chairman of Mediaplus UK, formerly Total Media Group, Paul Winterflood, Head of Media Corporate Finance, and George Hatswell, Director, Media Corporate Finance, both of Moore Kingston Smith.
Market overview
- UK agencies are extremely sought-after due to their strong reputation and market leading capabilities.
- Data analytics and AI capabilities are the most desirable sub-sectors within marketing services for acquirers.
- Economic uncertainties are shifting deal structures towards higher earn-outs with less upfront cash.
Planning for an exit
- Ensuring that shareholders’ aspirations and goals are aligned pre- and post-sale.
- Agencies need to know their strengths and weaknesses when building value – assessing key value drivers are a good place to start.
- Assessment of the management team beneath the shareholders are key to driving the business forwards with acquirers and must be identified pre deal.
Exit options
- There are a wide range of exit options currently available to agency owners at the moment, strategic trade acquirers, private equity backed acquirers, private equity, management buy outs and employee ownership trusts.
How we can help
Please get in contact if you would like to discuss this webinar in more detail, or if you have any corporate finance-related questions.
