Darren Lewis

Darren Lewis is a strategic insight expert with over 25 years’ experience working in social and market research for leading international research agencies. He was previously UK MD at Kadence International, and his experience includes spells with Synovate, MetrixLab and Ipsos.

Darren started his career in social research at BMRB International, working for government clients including the Home Office, Prison Service, and the Health Education Authority. During this time, his research on parental confidence in the MMR vaccine was published in the British Journal of General Practice, and he won an award from the UK Market Research Society for his study estimating rates of criminality among the UK prison population.

His focus is on the design and implementation of research that inspires the creation of powerful insights with immediate and lasting impact, and is intuitive to stakeholders at all levels of a business. An integrated qualitative and quantitative researcher, he is an expert at all stages of strategic development, segmentation, and advanced quantitative analysis techniques.

He is a Certified Member of the UK Market Research Society (CMRS) and was previously the Chair of Trustees for a charity supporting homeless young people in Hertfordshire.