Mark Salway

Managing Director – Moore Kingston Smith Fundraising & Management

+44 (0)20 7566 3703

Mark Salway

Head of the Fundraising & Management unit, Mark helps organisations effect social change through financial sustainability and impact measurement. His unique combination of accountancy, charity, commercial and social enterprise credentials adds considerable gravitas to the diverse projects involving the Fundraising & Management teams.

Mark is leading the firm’s fundraising, governance and impact measurement teams towards being a cohesive operation linked seamlessly to advisory and audit. He helps organisations excel by explaining the business models, systems and processes they need for the future.

Organisations are increasingly having to find ways to cope in the face of vanishing grants and contracts. As an expert in costing structures and finance strategy, Mark looks at cost recovery and overheads, reserve policies, optimism bias and aligning finances with an organisation’s choices and priorities.

Highly respected across the not for profit sector, Mark has extensive charity and industry experience gained both in the UK and abroad. On the industry side, he has specialised in change management, strategic planning and managerial finance, including seven years at KPMG.

His work with charities, government, NGOs and the UN includes humanitarian reform, the elderly, homelessness, children’s welfare, dementia, water and sanitation, sport and developing social enterprise, including eight years as finance director at Care International UK.

Feedback from clients is that Mark’s enthusiasm is infectious. They find him warm and open, full of anecdotes and genuinely invested in their individual cause. Clients particularly like that Mark is astute, realistic and gets things done, as well as being deeply passionate about their work.

Outside of the office, he lectures widely and regularly speaks at charity conferences. He continues to teach professional development courses at Cass Business School’s Centre for Charity Effectiveness. These include Social Enterprise; Advanced Audit, Accounting and Taxation; and Building Financial Sustainability and Re-imagining Organisations – a course he set up in 2015. He also set up the school’s social investment initiative the year before.

Still with energy to spare, Mark is a competition swimmer and a member of the GB aquathlon and masters swimming teams.