Mark Salway

Managing Director – Moore Kingston Smith Nonprofit Advisory

+44 (0)20 7566 3703

Mark Salway

Mark Salway helps organisations improve the way they affect social change. His unique combination of accountancy, charity, commercial and social enterprise credentials adds considerable gravitas to the diverse projects involving our Nonprofit Advisory team.

Mark leads the firm’s team of experts in fundraising, financial sustainability, impact measurement and strategic planning, providing a cohesive operation linked seamlessly to advisory and audit. He helps organisations excel by explaining the business models, systems and processes they need for the future.

Organisations are increasingly having to find ways to cope in the face of vanishing grants and contracts. As an expert in costing structures and finance strategy, Mark looks at cost recovery and overheads, reserve policies, optimism bias and aligning finances with an organisation’s choices and priorities.

Highly respected across the nonprofit sector, Mark has extensive charity and industry experience gained both in the UK and abroad. On the industry side, he specialises in change management, strategic planning and managerial finance, having spent seven years at KPMG.

His work with charities, government, NGOs and the UN includes humanitarian reform, the elderly, homelessness, children’s welfare, dementia, water and sanitation, sport and developing social enterprise, including eight years as finance director at Care International UK.

Feedback from clients is that Mark’s enthusiasm is infectious. They find him warm and open, full of anecdotes and genuinely invested in their individual cause. Clients particularly like that Mark is astute, realistic and gets things done, as well as being deeply passionate about their work.

Outside of the office, he lectures widely and regularly speaks at charity conferences. He continues to teach professional development courses at Bayes Business School’s Centre for Charity Effectiveness. These include Social Enterprise; Advanced Audit, Accounting and Taxation; and Building Financial Sustainability and Re-imagining Organisations – a course he set up in 2015. He also set up the school’s social investment initiative the year before.