Media and marketing services Deal advisory | M&A tax

Moore Kingston Smith advises We Are Collider on its sale to The Strata Group

18 June 2026

Moore Kingston Smith has advised We Are Collider; a leading specialist in experience-led marketing for esports, gaming and consumer engagement, on its sale to The Strata Group, the leading independent integrated brand experience agency group.

Founded by CEO Anton Jerges, Collider has established a strong reputation for delivering immersive brand experiences and specialist experiential marketing campaigns for a range of clients and brands.

Strengthening The Strata Group’s position in the fast-growing experiential and immersive marketing sector, the acquisition reflects continued consolidation across the experiential marketing landscape, as private equity-backed groups expand specialist capabilities and broaden their creative offering.

Backed by Ethos Partners, the news follows The Strata Group’s January 2026 acquisition of Wonderland. Bringing Collider into the Group is a milestone in building an experiential network for brands and people on a mission, strengthening its global delivery capability and complementing the work its teams currently deliver around the world.

As lead adviser, Moore Kingston Smith provided strategic and transaction advice to Collider’s shareholders throughout the process, supporting the business from pre-sale preparation through to completion.

The deal bolsters the Moore Kingston Smith team’s track record advising founder-led agencies across the media, marketing services and experiential sectors, where M&A activity continues to be driven by strategic consolidation and private-equity investment.

The Moore Kingston Smith Corporate Finance team was led by Paul Winterflood, Media Corporate Finance Partner, supported by Holly Taylor, Manager. Tax advice was provided by Dave Coates, M&A Tax Partner, and Sam Talbot, M&A Tax Manager.

Paul Winterflood, Media Corporate Finance Partner at Moore Kingston Smith, said: “Collider’s built an impressive position within the experiential space, combining strong creative capabilities with a clear reputation for delivering high-quality work for top brands. This transaction marks an exciting evolution for the business and positions the team well to continue growing as part of Strata, advancing their shared ambition to deliver high-quality work for clients.”

Anton Jerges, Founder and CEO at We Are Collider said: “Partnering with Moore Kingston Smith throughout this transaction has been an outstanding experience. Their strategic guidance ahead of the sale, knowledge of the agency landscape and unwavering support throughout the process were instrumental in helping us secure an excellent outcome for the business and our people.”