Technology and IT services Deal advisory

Sale of Flipside to Weber Shandwick, part of the Interpublic Group

26 September 2016

Moore Kingston Smith Corporate Finance has supported the shareholders of Flipside on the sale of their mobile and digital agency to Weber Shandwick, part of the Interpublic Group.

Headquartered in London, with 35 staff, Flipside designs and develops mobile apps and digital experiences, and does strategic business and technology planning, social media management and mobile-centric marketing communications.

The acquisition combines Flipside’s mobile platform expertise, and creative and technical services with Weber Shandwick’s global capabilities in social media, brand publishing and integrated media. Together with Flipside, Weber Shandwick will deliver a full-scale, modern digital offering that blends content, community and commerce for both B2C and B2B marketers.

Nicola Horton led the Moore Kingston Smith Corporate Finance team in providing transaction support services to the Flipside shareholders.

Commenting on the transaction, Tim Drake, Flipside’s Managing Director, said: “Nicola and her team rose magnificently to the occasion delivering accurate, easy to consume models and added-value interpretation leveraging their subjective market expertise. What could have been an extremely stressful period for us was made almost enjoyable by the Moore Kingston Smith team.”