Media and marketing services Deal advisory

Sale of Inskin Media to Azerion

26 January 2021

Moore Kingston Smith has advised Inskin Media, a global, high-impact digital advertising company, on its sale to Azerion, a highly acquisitive and fast-growing digital entertainment and media platform. Inskin marks Azerion’s ninth acquisition in 2021 following a €200 million fundraise.

Inskin maximises the impact of digital campaigns through its specialisms in multi-screen, digital brand advertising. Using standardisation technology, Inskin ensures every advert works perfectly regardless of platform or design, simplifying the process for brands and agencies. The company partners with 260 publishers and works with over 1,000 blue-chip brand clients to deliver campaigns to more than 2,000 premium websites globally. Inskin’s integration into the Azerion platform will give Azerion’s clients access to a wider range of scalable, high-yielding and impactful adverts.

InSkin has been a long-term general practice client of Moore Kingston Smith’s. Following an approach from Azerion, they appointed the corporate finance team to support them in completing this transaction within a tight timescale. Nick Thompson and Matt McRae from the corporate finance team assisted with negotiating the terms of the transaction, which was agreed and completed within four weeks of the initial approach. They also advised on the negotiation of the SPA. Nick Blundell, David Coates and Thomas Acland from the corporate tax team provided tax structuring advice on the deal.

Nick Thompson, Corporate Finance Partner at Moore Kingston Smith, added: “It was a pleasure advising Inskin on this transaction. It will enable Inskin to grow to the next level through joining forces with Azerion and extending its services to Azerion’s rapidly growing client base. I look forward to following their progress as part of the Azerion family.”