Manage your external reputation

Start with your website. Your website is your shop window, so dressing it properly is an essential art. Make sure yours is modern, inviting and appropriate for your sector. Most importantly, it must be well written, consistent and mistake-free.

Next, your social media profile must be professional, meaningful and up-to-the-minute. Posting a comment about an event that happened two days ago is meaningless. If you’re responding to someone else’s post, it should be measured and representative of your organisation. Have a strategy for dealing with negative posts about your organisation, just in case.

Meanwhile, your press officer will be handling media relations with relevant publications. Additionally, regarding the platforms where current and past employees can post anonymous reviews, if you’ve taken on board all our advice on employer branding, you won’t have a thing to worry about.

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