China Desk Sales Lead
Cathy Liu is passionate about promoting international trade and cross-border investment between the UK and China/APAC markets. Leveraging her language skills (English, Mandarin and Cantonese), Cathy has been supporting Chinese investors in setting up and expanding business operations in the UK and Europe, as well as UK companies entering the Asia Pacific markets over the last decade.
Cathy has extensive industry experience in both the public and private sectors, having previously worked for Deloitte Consulting in China, the China-Britain Business Council (CBBC) and China Telecom Europe in the UK. Her clients include multinational corporations and SMEs in various sectors, including TMT, financial services, professional services, ecommerce/consumer, automotive and aviation manufacturing, and oil and gas.
With CIMA and CFA qualifications, Cathy also has a solid working knowledge of accounting and finance.