Paul Winterflood

Paul leads the firm’s Media Corporate Finance team specialising in transactions in the media, marketing services and technology sectors. With an impressive network of contacts across both strategic acquirers and private equity investors, Paul is an expert in selling media businesses, working closely with owners to gain an optimum outcome through a transaction.

Deeply embedded in the marketing services sector, Paul is connected to a vast network of buyers and investors looking for successful agencies. He understands the importance of creativity and culture to getting deals done, as well as the aspects both buyer and seller look for in the other party.

To reap optimum post-sale opportunities, owners looking to sell their media agency rely on Paul’s expertise to match them with a buyer who is an ideal fit. He then navigates the process from start to earn-out, according to the type of deal and the owner’s goals, to achieve maximum sale value.

Clients appreciate his sector knowledge and experience as well as his commercial and straight-talking approach to deal-making. Additionally, Paul calls on the expertise of his colleagues in the M&A, M&A tax and media general practice teams to deliver an integrated full-service offering on all transactions.

Respected for his in-depth knowledge of the media sector, Paul is regularly consulted by the trade press for his opinion and prediction on the sector’s influences, disrupters and trends. He speaks on panels, at international flagship conferences and our annual survey on the financial performance of marketing services companies in the UK. Paul also co-founded the firm’s agency exit programme and advises agency owners getting ready for an exit.

Some of the notable transactions that Paul has advised on include the sales of Total Media to Mediaplus, 23Red to Capgemini, People Made to the Positive Change Group, the Theatre Royal Haymarket to Access Entertainment and 2i’s investment from Rockpool.