Media Outlook Survey 2024
The media industry has weathered the storm of the past few years with political upheavals, economic uncertainties, and technological disruptions, which has truly tested the resilience of the industry. With an improving economic outlook, generally the sentiment for 2024 at the start of the year was one of optimism, however, whilst some businesses have seen improved performance in 2024, for many the first quarter has been tougher than hoped. Media businesses must still tread carefully to avoid any unnecessary challenges and focus on the opportunities the industry presents.
As you may know, every six months we run a short media outlook survey that seeks to gauge how you think the year ahead will play out for your business. We have compiled a survey designed to track sentiment around expected outturn for the year and have included specific questions around topics such as pay rises, client spend and AI, which all will have an impact on agency performance.
Your views and thoughts are more important than ever, and we would be very grateful if you could please complete our survey, which should take no longer than five minutes. The survey is entirely confidential, with no individual responses published.
The survey will close on Thursday 28th March, and we will share a copy of the results as soon as they have been analysed.