Moore Kingston Smith advises on acquisition of healthcare advertising agency

Moore Kingston Smith Corporate Finance has advised the management team of Woolley Pau on its buyout from Gyro, part of the Dentsu Aegis Network. The agency specialises in the healthcare industry and works with several major pharmaceutical brands.

Mandy Merron, Corporate Finance Partner, Paul Winterflood, Corporate Finance Director, and Calvin Bond, Assistant Manager, helped the management team to successfully negotiate the purchase. Our advisers also provided financial forecast modelling and set up a new company, Baxter Wagstaff Holdings. The agency will trade under the name Woolley Pau and the new owners have plans to grow the business, taking advantage of it being an independent agency once again.

Ed Shorthose, Managing Director of Woolley Pau, said: “Having Moore Kingston Smith on our side was a huge comfort to me throughout this process. Apart from their expert technical services, Paul and Calvin provided a great deal of strategic advice and moral support based on their many years of relevant experience. It felt like they were a crucial part of the team rather than external advisors.”

Paul Winterflood added: “It was a real pleasure assisting Ed and the team on this transaction. We managed to overcome several barriers to get this deal over the line, including the added complexities that came with lockdown in the UK, and I’m excited to see what the future holds for Woolley Pau.”

If your agency is considering a sale or acquisition, please contact us.