Moore Kingston Smith and David Reviews: update from ad world – 20 November 2020

Moore Kingston Smith partner Graham Tyler speaks to Kai-Lu Hsiung, RSA Films’ Global Managing Director about the impact of Covid on production on an international level.

Here, Kai discusses how the impact of Covid has played out this year, mapping out the comparative ‘highs’ and lulls in production activity, how production companies have undergone accelerated change, and how the need for greater collaboration across international boundaries has been pushed to the fore. Taking both a national and global perspective, she provides a comparison between producing in the UK, Amsterdam, US and China, analysing the variance of standards and rules between each of the markets. This talk also touches on what this altered environment means for future generations looking to work in production and in what ways restrictions have limited creative freedom.