Moore Kingston Smith advises Creature London Limited on its sale to Candid Platform Limited

Moore Kingston Smith has advised Creature London Limited, an independent advertising agency, on its sale to Candid Platform Limited, a fast-growing marketing and communications platform.

Creature creates engaging and powerful fully integrated advertising campaigns for its clients, communicating across all channels and raising awareness using intelligent misbehaviour. It has worked with some of the world’s most ambitious brands, including Carling, Adidas, Moonpig and Anchor, amongst other household names.

Having been named one of 1,000 companies To Inspire Britain by the London Stock Exchange and one of the top 50 agencies to work for by Campaign, Creature has continued to be recognised for its work.

The successful sale will enable Creature to be part of an expanding international platform while maintaining its own identity, values and culture. It also enables Candid to grow its platform within the UK market, contributing towards its international expansion plans.

Nick Thompson and Nathalie Strauss from Moore Kingston Smith’s corporate finance team advised the shareholders of Creature during the sale process.

Nick Thompson, Corporate Finance Partner at Moore Kingston Smith, commented: “We are delighted to have assisted Creature on this transaction and it has been a pleasure working with them. This is a very exciting move for Creature and we look forward to following their continued success as part of the Candid platform.”