The focus for many agency owners during a crisis is protecting or salvaging shareholder value. However, those who continue to re-evaluate their strategy and identify ways to build value are most likely to thrive. Competing and succeeding in tough times can be the hallmark of a great business.
We discussed tactics that agencies can use to build value in uncertain times. We also heard from Barrie Brien, CEO of STRAT7. Barrie helped build a successful agency in a challenging economic environment and is now executing a strategy to do the same again at STRAT7.
Watch the webinar here.