Moore Kingston Smith advises Cadastra on acquiring Digital Ethos

Moore Kingston Smith has advised Cadastra, which provides marketing, technology, data and digital business solutions, on its acquisition of full-service digital marketing agency Digital Ethos. Digital Ethos is a multi-award-winning agency, offering bespoke services across SEO, PPC, organic & paid social media, graphic design, PR, web development and design.

This consolidates Cadastra’s European footprint with 50 digital marketing specialists joining its EMEA umbrella, providing important capabilities with cross-selling and up-selling opportunities.

Cadastra launched in Brazil over 20 years ago and now has operations in 20 countries and almost 700 employees worldwide. Cadastra doubled its US and European revenues in 2021. Cadastra has some notable global clients, such as Unilever, Samsung, Gerdau and Carrefour.

M&A is a key part of Cadastra’s buy-and-build growth strategy for the next five years, with the acquisition of Digital Ethos being its second of the year after the purchase of Brazilian e-commerce integration company M3.

Digital Ethos has worked with major British brands, such as NHS, Flutterwave, JD Group, and Scriven. Luke Tobin (Digital Ethos) was named ‘Great British Entrepreneur of the Year 2020’ and is a member of Richard Branson’s Virgin StartUp programme.

As Corporate Finance specialists in the media and marketing services sector, Paul Winterflood, Nick Blundell, Matt McRae and Henry Waugh offered a fully integrated service, providing financial and tax due diligence, along with buyside advisory.