Moore Kingston Smith advises People-Made as it joins the Positive Change Group
Moore Kingston Smith has advised People-Made, the pioneering brand and culture agency, on joining the Positive Change Group, the new stakeholder advisory and engagement group, created by Black Sun.
People-Made evaluates business and brand strategy, helping companies define and articulate their culture, values and brand through clear purpose and value propositions. Its aim is to create truthful brands that actually do what they say, ensuring that they resonate with customers and employees alike.
Black Sun helps companies define and communicate their purpose, strategy, culture and performance. It advises companies on how to inspire trust, build lasting relationships and create long-term value for the people who matter most to them.
The Positive Change Group brings together like-minded, premium businesses who work at leadership level with global clients. The group enables clients to bring together specialist, complementary expertise to help them transform the way they engage with their customers, employees, investors and the wider world.
People-Made will boost the capabilities of the Positive Change Group, while giving all members an exciting portfolio of clients to whom they can now extend their services. The deal will also help to fast-track People-Made’s expansion into the US market and provide an initial foothold for the group. People-Made will keep their name but will now be able to offer a fully integrated, international service offering as part of the Positive Change Group.
Paul Winterflood, George Hatswell and Henry Waugh from Moore Kingston Smith’s corporate finance team provided advice throughout the whole process, supported by Mel Reed and David Coates from the tax team.
Doug Hewett, Co-Founder of People Made, commented: “The service from Paul and team was great. They were skillful and experienced and had all the knowledge needed at the right time. The team was very strong, and they were very approachable and human. I see them as a really valuable adviser and would definitely recommend them.”