Moore Kingston Smith advises Common Interest on acquisition of TwentyFirstCenturyBrand
Moore Kingston Smith has provided financial and tax due diligence, tax restructuring and reorganisation services to Common Interest on its first acquisition, TwentyFirstCenturyBrand , an international brand consultancy.
Common Interest is a new era holding company with offices in the UK and North America, which was created to accelerate brand and business growth through creativity in popular culture. The group is designed to combine the smarts and capabilities of creative agency specialists, tech-enabled marketing services and progressive entertainment companies, to deliver impactful work that is data inspired, creatively driven and culturally connected with ambitions to make further acquisitions.
TwentyFirstCenturyBrand, is a strategic brand consultancy operating out of San Francisco and London, with global reach. Its purpose is to work with the leaders of the world’s most innovative companies to build the most influential brands of our time and create a positive cultural legacy. The firm has become the go-to partner for building the most influential brands in the world including category-defining unicorns like Pinterest, Instacart, Zalando, Headspace and Bumble to established global leaders such as Mars Inc, LEGO, Google and PepsiCo.
Paul Winterflood, Nathalie Strauss and Thomas Betti-Berutto from Moore Kingston Smith’s corporate finance team and Melanie Reed, Thomas Acland and Sam Talbot from the firm’s transaction tax team provided financial and tax due diligence services and tax structuring services on this transaction. With their extensive knowledge and experience in the marketing services sector, the team provided valuable advice and recommendations to achieve a successful transaction.
Anthony Freedman, Founder and CEO of Common Interest, said: “Melanie, Paul and teams were great to work with, bringing a solid understanding of our sector along with a perfect blend of energy, enthusiasm and experience.”
Melanie Reed, partner in the corporate finance tax team at Moore Kingston Smith, said: “We are pleased to have helped Anthony throughout this transaction and look forward to following TwentyFirstCenturyBrand’s continued success as part of the group.”
Paul Winterflood, partner in the corporate finance team at Moore Kingston Smith, said: “It was a pleasure to work with Anthony on Common Interest’s first acquisition. We look forward to continuing to work with Common Interest in the future and supporting their exciting growth plans.”